Description


Thanks to the success and fantastic feedback from the Christmas party last year with the PRIVALIA CIRCUS, the client entrusted us once again for the organization and conceptualization of their upcoming Christmas party.

This time we proposed the Rockalia Tour, the opening party of an imaginary tour of concerts with its kick-off in Barcelona in January.

Its aim? Transmit the PRIVALIA “way of life” through the major capitals of the world and especially those with PRIVALIA representation. A tribute to the values that changed the way we understand the world from the 1960’s. Go hard or Go home!

Razzmatazz offered us the desired underground NY atmosphere, so entry was customized based on LEDs and Gobos projected against the façade and elegant red carpet.

We presented a bold Photocall enlivened by a cover of Freddy Mercury inviting participants to pose dressed in clothes and props as rockers.

A live band, with a corporatized rock track included, set the tone of the night based on a diverse music set. Also present was a Guitar Hero contest on giant screens featuring the same participants, sessions classics by the in-house DJ and even a dance demonstration.

All staff (doors, bars, cloakroom) were dressed for the occasion and the tattoo corner was a great success.

The cocktail dinner offered hamburgers with goat cheese, caramelized beef ribs, NY-style noodles, Rock’n’Roll customized candy and many other surprises, fly-cases in the form of tables and gasoline barrels to satisfy even the most demanding.

We worked from the following values:

Commitment: “Stop playing guitar one day and you’ll notice. Stop playing for two days and your teacher will notice. Stop playing for three and the general public start noticing. “Jimmy Page (Led Zeppelin)

Authenticity: ” The image is one thing and the human being is another. It’s very hard to live up to an image, put it that way. “(Elvis)

Change: “I was just exploring the limits of reality. I was curious to see what would happen. That was all curiosity “(Jim Morrison).

Boldness: “It’s better to burn out, that dissolve slowly.” (Kurt Cobain)

Legitimacy: “It’s only rock and roll, but I like it.” (Mick Jagger)

Dare: In a concert for the Queen of England ” “For those of you in the cheap seats I’d like ya to clap your hands to this one; the rest of you can just rattle your jewellery!” ” (John Lennon)

Pragmatism: “The past does not interest me and tomorrow maybe does not exist. Every time I wake up it’s always present. “(Bob Dylan)

Good music, good vibes and a party just as before!

Key Facts


  • Incentive
  • Event: Christmas Party
  • Theme: Rock ‘n’ Roll
  • Place: Barcelona
  • 300pax